STEP INTO THE
SUFFERLAB
WHAT COULD YOUr business DO WITH $50,000?
Whether you’ve got an idea on a napkin or a business that needs a push—this is your chance to get real feedback, meet entrepreneurs with a proven track record, and find out what you’re made of.
You’ll pitch. You’ll pivot. You might even panic a little. But if you’ve got the grit, you could walk out with $50,000 to take your idea to the next level.
No fluff. No filters. Just growth, the hard way.
MEET YOUR HOSTS
RICK STEELE
Serial entrepreneur, competitor, and technology investor. With achievements like 30x Ironman, Spartan World Championship, and Sealfit Kokoro 53-Hour Graduate, Rick thrives on tackling big challenges.
Founder of SelectBlinds, Rick turned hard work and creativity into a $10 billion business. His motto? Dreams are only as good as the execution behind them. Rick brings that relentless drive to everything he does, inspiring others to take their boldest next step.
MATT SZCZUR
World Series Champion, former NFL draft prospect, and elite two-sport athlete. From racking up 5,000+ all-purpose yards at Villanova to helping the Cubs break a 108-year World Series curse, Matt’s always led with intensity and purpose.
Off the field, he made waves with a selfless act - donating blood cells to a young leukemia patient in 2010. A true competitor, Matt’s relentless drive and passion are the foundation of everything he does.
HAVE WHAT IT TAKES TO
STEP INTO THE SUFFERLAB?
Here’s what happens next
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It only takes about 10 minutes to apply to compete in SufferLab.
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If it’s a match, a member of our team will reach out for a quick call to get to know you and your business/ idea better.
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Step into the SufferLab If you make it through, we’ll fly you out to Scottsdale, AZ to step into the arena—where you just might walk away with $50,000.
STEP INTO THE LAB
✦
COMPETE
✦
WIN $50,000
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STEP INTO THE LAB ✦ COMPETE ✦ WIN $50,000 ✦
